Jessica Shirra Exposes Hidden Secrets About Scaling Personal Brands!
2025-04-18
Jessica Shirra is a visionary entrepreneur and founder of Navi, known for her strategic prowess in scaling digital brands. With over a decade in marketing, she’s worked with industry leaders like Jenna Kutcher and Boss Babe.
[00:00] Introduction – Phil Better welcomes listeners and introduces the podcast.
[00:16] Guest Introduction – Phil sets the stage for Jessica Shirra, founder of Navi, highlighting her background and vision.
[01:49] Jessica Joins – Jessica thanks Phil and shares early impressions of entrepreneurship.
[02:18] From Corporate to Entrepreneurship – Jessica’s journey from a twelve-year corporate marketing career to wanting to build something of her own.
[03:45] Starting Navi – How motherhood and timing led Jessica to officially launch her first true business, Navi.
[05:28] Choosing to Focus on Creators – Jessica explains her decision to niche down into digital brands, creators, and coaches, and why this market appealed to her.
[08:05] Filling the Gap – Jessica describes the gap she saw in the market and her desire to be a trusted guide for creators burned by previous experiences.
[09:11] What is a Fractional CMO? – Jessica breaks down the role and value of a fractional Chief Marketing Officer for entrepreneurs and digital brands.
[11:32] Becoming a Fractional CMO – Jessica’s path to discovering and developing her fractional CMO offering, including research and mentorship.
[14:35] Secrets of Top Creators – Jessica discusses the common thread among top creators and industry leaders she has worked with, such as building personal brands and authenticity.
[18:15] Personal vs. Company Brand – Jessica’s boutique approach to branding and her thoughts on whether to emphasize personal or agency growth.
[20:15] Investing in Herself – The importance of mindset work, mentorship, and personal development in Jessica’s entrepreneurial success.
[24:08] Launching Fractional CMO School – How Jessica transitioned her knowledge into a program to help other marketers launch their own fractional CMO businesses.
[26:09] Future Vision – Jessica shares her hopes for the future of Navi, her team, and Fractional CMO School over the next ten years.
[28:22] Advice to Her Younger Self – Jessica reflects on what she would tell her 10-year-old self about resilience and growth.
[30:30] Connect with Jessica – Details on how listeners can follow Jessica Shirra, connect with Navi, or join Fractional CMO School.
[31:28] Conclusion – Phil thanks Jessica and wraps up the episode, reminding listeners to invest in themselves.
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