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Rich Kozak Joins Phil Better to Expose the Biggest Branding Myths and How to Truly Make an Impact!
2025-01-24
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Rich Kozak is the founder of Rich Brands, a company dedicated to helping individuals elevate their unique gifts by building brands on foundations of clarity, longevity, and divine purpose. Known as the voice of impact driven branding, Rich leverages his nearly five decades of experience in defining and launching brands to empower solopreneurs, small business owners, and professionals to make meaningful impacts. With a profound commitment to understanding the essence of the people he works with, Rich expertly guides others through his seven steps of impact driven branding. His approach is straightforward, trustworthy, and rooted in deep experience, ensuring that those he mentors achieve lasting success with heart-driven clarity in their brand's journey.
[00:01:22] Guest Introduction – Phil Better provides an in-depth introduction of Rich Kozak and his expertise in branding.
[00:02:30] Impact Driven Branding – Rich Kozak begins discussing the importance of impactful branding.
[00:03:52] Becoming an Entrepreneur – Rich Kozak shares his journey to entrepreneurship at ages 13 and 50.
[00:08:11] Corporate to Entrepreneur Journey – Rich details his transition from corporate life to entrepreneurship and reshaping his life.
[00:16:21] Defining Branding – Rich Kozak defines branding in an enlightening way, distinct from common misconceptions.
[00:18:37] Four Key Branding Elements – Rich outlines the four essential elements a brand must have to truly come alive.
[00:32:42] Evolving Brands with Purpose – Rich talks about evolving personal and business brands with clarity and purpose.
[00:33:54] Importance of Brand Evolution – Discussion on evolving a brand to take it to the next level.
[00:38:22] Advice for a Younger Self – Rich shares advice he would give to his 10-year-old self on faith and speaking from the heart.
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