Luana Ribeira joins Phil Better to Unleash the Power of PR on Your Business Empire

2025-03-10

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Guest Bio

Luana Ribeira is a formidable PR specialist who has transformed her journey from a "scream queen to PR queen." Her expertise has landed her clients on platforms like Forbes and Fox TV. Follow Luana Ribeira on Dauntless PR to learn more.

Key Lessons From Episode

  • Success does not always require struggle; sometimes your natural skills can form the basis of a business.
  • Amplify what you're already doing well; PR won't fix or create success, but it will amplify existing systems.
  • Support during a sudden rise in visibility is crucial for handling the emotional and strategic aspects of growth.
  • Always be prepared; have foundational systems like lead generation in place before seeking PR.
  • Expanding your presence across multiple media platforms increases your reach and creates more opportunities.
  • Facing your fears and taking risks can lead to personal growth and new opportunities.
  • Authenticity and being true to your unique journey and message is vital for lasting impact and connection.

    • Timestamps

    [00:02:02] Guest Introduction – Phil Better introduces Luana Ribeira and Dauntless PR.

    [00:02:31] Journey to Entrepreneurship – Luana's transition from a corporate job to acting and PR.

    [00:03:13] Overcoming Shyness – Luana discusses dealing with shyness and her dauntless moment.

    [00:05:23] Acting and Personal Growth – How Luana's acting helped her evolve personally and professionally.

    [00:07:50] Founding the Acting Academy – Luana's motivation to create an acting academy for positive reinforcement.

    [00:12:06] Transition to PR – How Luana's experiences in acting led her to establish Dauntless PR.

    [00:17:55] Dauntless PR's Unique Approach – Differences between Dauntless and traditional PR firms.

    [00:20:43] Preparing for PR – Advice for entrepreneurs preparing to engage with a PR agency.

    [00:24:53] Personal Investment – Luana shares how she invests in herself to stay on top.

    [00:26:46] PR Strategy – Omnipresence approach and deciding on media platforms for clients.

    [00:31:08] Advice to Her 10-Year-Old Self – Luana shares insights on embracing uniqueness.

    [00:31:51] Connect with Luana – Information on connecting with Luana and Dauntless PR.

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